Is Instant Coffee as good as Brewed Coffee?
As consumers become more knowledgeable about their coffee, Coffee shops around the world are facing a challenge: Is instant coffee as good as brewed coffee from a traditional espresso coffee vending machine or a bean to cup coffee machine? If the same great coffee taste can be produced from an instant coffee, this could save coffee shops thousands of pounds a year by speeding up their operation.
Being the biggest coffee distributor in the world; Nestle, and their instant coffee brand Nescafe have dedicated a lot of time into their instant coffee solutions. The Nescafe Milano is an instant coffee machine produced with this challenge in mind and they have the results to prove that an Instant coffee machine is just as good as a machine that uses fresh coffee beans.
Studies carried out by 3rd party researchers blind tasted the Nescafe Milano range of instant products against the likes of Starbucks and Costa Coffee with great results.
The blind test which was carried out by a 3rd party was carried out across multiple countries with the following results.
UK – Latte: Starbucks & Costa Coffee vs Nescafe Milano – WIN
Cappuccino: Starbucks & Costa Coffee vs Nescafe Milano – DRAW
US – Flat Black: Lavazza & Starbucks vs Nescafe Milano – DRAW
Cappuccino: Lavazza & Starbucks vs Nescafe Milano – DRAW
Germany – Flat Black: Jacobs & Tchibo vs Nescafe Milano – WIN
Mexico – Espresso: Cafe Punta vs Nescafe Milano – WIN. Starbucks vs Nescafe Milano – DRAW
China – Latte: McCafe vs Nescafe Milano – DRAW
Cappuccino: Stabucks vs Nescafe Milano – DRAW
Thailand – Flat Black: McCafe vs Nescafe Milano – WIN
Cappuccino: McCafe vs Nescafe Milano – WIN
France – Espresso: Cafe Richard & Lavazza vs Nescafe Milano – DRAW
Israel – Espresso: Illy vs Nescafe Milano – DRAW
Is Instant Coffee as Good as Brewed Coffee? – The results showed just how well an instant coffee can stand up against a freshly brewed commercial coffee. Nestle have studied coffee in depth from a consumers point of view and found out what makes a good coffee. From the crema in an espresso to the density of the foam in a cappuccino, the Milano range of instant coffee has it all.
